free shipping over €49 · subscribe & save 20%
honey trap.

KM 32. NO WALL.

run on honey.

honey + electrolytes. energy gels for everyday athletes, made by bees, not labs.

shop the gels

THE GELS

pick ur poison.

both: honey + electrolytes. one brings 100 mg caffeine to the party.

honey trap. electro gel pack

[ ]mg

SODIUM

honey trap. electro

for the long middle bit.

  • honey
  • sodium
  • potassium
Purchase type
ingredients, nutrition & warnings
honey
[PLACEHOLDER] g carbs
sodium
[PLACEHOLDER] mg
potassium
[PLACEHOLDER] mg

Honey, water, sea salt, potassium citrate. [PLACEHOLDER: final formula]

Not suitable for children under 12 months (contains honey).

One gel every 30–45 min during long efforts, with water. [PLACEHOLDER: confirm guidance]

honey trap. boost gel pack with caffeine

100mg

CAFFEINE

honey trap. electro + caffeine

for the last 10k.

  • honey
  • sodium
  • potassium
  • + 100 mg caffeine
Purchase type
ingredients, nutrition & warnings
honey
[PLACEHOLDER] g carbs
sodium
[PLACEHOLDER] mg
potassium
[PLACEHOLDER] mg
caffeine
100 mg

Honey, water, sea salt, potassium citrate, caffeine. [PLACEHOLDER: final formula]

Caffeine helps to increase alertness.

Caffeine helps to improve concentration.

Caffeine claims apply from 75 mg per serving. Each gel provides 100 mg.

Contains caffeine (100 mg per gel). Not recommended for children or pregnant or breastfeeding women.

Not suitable for children under 12 months (contains honey).

One gel in the second half of a long effort. Max [PLACEHOLDER] per day. [PLACEHOLDER: confirm guidance]

honey trap. electro and boost gels lying in spilled honey with honeycomb and almonds

WHY HONEY

made by bees. not labs.

most gels are maltodextrin and glucose syrup, made in a factory. ours start with honey: real food u already know. then we add the electrolytes u sweat out. that's it.

  • honeynot maltodextrin. not syrups.
  • + electrolytessodium + potassium for long, sweaty days.
  • short labelnothing u can't pronounce.
read the story

FIRST TIME?

it's not complicated.

  1. 01

    tear.

    rip the top. it's sticky, that's the point.

  2. 02

    squeeze.

    all of it. no sipping like it's wine.

  3. 03

    go.

    back to suffering, now with snacks.

OUT THERE

back pockets. sticky teeth.

where honey trap ends up: shorts, jerseys, and somewhere around km 30.

  • runner holding a boost gel on the road
  • smiling runner biting a boost gel
  • electro gel in the pocket of running shorts
  • cyclist tearing open an electro gel
  • boost gel going into a cycling jersey pocket

2:59:41

sticky situations only.

join the hive.

20% off ur first box, plus the odd training tip. no spam, promise.