honey trap.

THE STORY

hi, i'm girts.

founder, endurance athlete, professional gel squeezer.

no lab syrups. no chemistry exam on the label. just honey, salt and a long way to go.

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girts ozols, founder of honey trap, arms crossed in front of a dark grey wall

WHY HONEY TRAP EXISTS

u don't need to be a pro to need real fuel.

honey trap is for everyday athletes: 6am runners, lunch-break riders, weekend long-runners. people with a job, a calendar, and a race on it.

MY STORY

  1. i'm not a pro.

    i've got a job, a calendar, and an ironman on it.

    training happens before work, after work and all weekend.

    and on every long day, i was eating gel after gel.

  2. i read the label. once.

    every gel i tried came out of a lab.

    maltodextrin. glucose syrup. fructose syrup. the processed by-products of turning starch into sugar.

    plus a list of things i couldn't pronounce. it worked. i just didn't want it in my body anymore.

  3. bees already solved this.

    i wanted fuel that was actual food.

    honey was the obvious answer. add the electrolytes i sweat out, and stop there.

    so that's what i made. first for my own training. now for everyone training around a real life.

honey trap. boost and electro energy gels lying in spilled honey with honeycomb and almonds

WHAT I BELIEVE

BE LIKE ME

squeeze one at km 30.

see u at the start line.

— girts, founder

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