
12 GELS / BOX · [ ] MG SODIUM
honey trap. electro
for the long, boring middle bit.
- honey
- sodium
- potassium
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lab gels take a chemistry degree.
ours takes a bee. honey for fuel, sodium and potassium for the salt u sweat out, water so it actually goes down. no maltodextrin, no syrups.
Not suitable for children under 12 months (contains honey).

HOW TO
three steps. zero thinking.
- 01
tear.
rip the top. it's sticky. that's the honey.
- 02
squeeze.
the whole thing, with a few sips of water.
- 03
repeat.
every 30–45 min on long efforts. [PLACEHOLDER: confirm guidance]
WHAT’S INSIDE
short label. on purpose.
the fuel
honey
real food. the main ingredient, not a flavouring.
the sodium
sea salt
for the salt u leave on ur shirt.
the other electrolyte
potassium
the quiet partner of sodium.
the texture
water
so it slides, not sticks.
nutrition
PER GEL ([ ] G) · 12 PER BOX
- energy
- [ ] kcal
- carbohydrate
- [ ] g
- of which sugars
- [ ] g
- sodium
- [ ] mg
- potassium
- [ ] mg
ingredients: Honey, water, sea salt, potassium citrate. [PLACEHOLDER: final formula]
us vs lab gels.
| honey trap. | typical lab gel | |
|---|---|---|
| main carb source | ✓ honey | maltodextrin, glucose/fructose syrup |
| ingredients u can pronounce | ✓ all of them | some of them |
| made by | ✓ bees (+ us) | a factory |
| electrolytes | ✓ sodium + potassium | sometimes |
gluten-free
bees don't do bread.
no artificial flavours
tastes like honey because it is.
no preservatives
honey keeps itself.
made in the EU
[PLACEHOLDER] where exactly.
FAQ
ask us anything.
honey. a little salty. the caffeine one a touch more bitter. [PLACEHOLDER: confirm after final batch]
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